The Entrepreneurs Exchange of Annapolis, Maryland recently invited Al Betz to speak to its members.  Al’s topic was An Introduction to Outfluence.  He described Outfluence as a communication concept whose business objective was to elevate customers’ interest in the members’ businesses to customers who advocated for the members’ businesses.  His presentation included a discussion of the primary components of Outfluence – Constant Messaging®, the creation of a Quiet Storm of Outfluence, and Inspired Performance.  Al encouraged the business owners to strive to be tenacious in the pursuit of their goals, to explore creativity in all aspects of their ventures, and to approach every opportunity with integrity.