Business leaders agree that relationships are everything.  If you want to sell your products or your services, it is essential to network and to make friends.  It is important to be tenacious in pursuing business relationships.  Tenacity must be accompanied by integrity and creativity, and that’s where the ability to communicate effectively becomes paramount.

How do we creatively communicate our integrity?  How do we exercise tenacity without being overbearing and boorish?   

I think my friend Eric Byrd, the Jazz Ambassador to South America, so named by the United States Department of State, has it right.  He teaches Outfluence audiences about the “W.”  The “W” is an interesting concept that uses a range of emotions and silent activity to inspire people and thus to create customers.  Eric uses the “W” as a silent communicator in setting the mood for his audiences.  In business we can use the creativity inherent in the “W” method of communication to set the mood for the establishment of our integrity silently over time.  We build into the “W” our Constant Messaging® skills which enable us to thoughtfully, purposefully and sincerely demonstrate our reliability and our trustworthiness. 

Robyn Griffith Maxwell says about the Outfluence program, “You will learn things you wish you knew earlier.  You get a true ‘edge-ucation’ in marketing yourself.  I ordered this book and I can’t get enough.”

“I learned things I had never heard of in the bazillion other ‘sales’ books and articles I’d been thumbing through in the past nine months, and for that I thank you,” says Judy Stevens.

What Robyn and Judy, and others, find in Outfluence is an awareness of the power of silent communication and inspired performance.  What are your silent communicators revealing about you?  What are the silent communicators of others revealing about them that you need to be aware of?