I am in your head. How did I get there? Why am I in your head?
It’s the marketing paradigm for the 21st century, and it’s called Constant Messaging®. It’s also the silent determinator of relationships, and it’s controlled by our silent communication. Through thoughtful, purposeful and genuine silent communication, I am in your head and I am persuading you to respond in a certain way to my sales effort, or I am in your head determining whether I want to hire you, date you, befriend you, or sit next to you in class.
This is not astral projection or telekinesis where we are using our mind to leave our body or to move objects. There is no magic to Constant Messaging.
Constant Messaging is a component of the Outfluence communication process that we engage in purposely and, frequently, silently. It’s focused on the relationship between you and a current customer, on the budding connection between you and a prospective client, or on a developing personal bond. Constant Messaging is working for you, or against you, every moment you are in the physical or cognitive presence of another human being. The effectiveness of your Constant Messaging is determined by what you read, what you watch, the quality of your vocabulary, the people you associate with, the clothing you wear, the nature of your on-line activity, your writing ability, your performance.
Focused, thoughtful and delivered genuinely, Constant Messaging is the strategic use of silence in offering your good will to another person. In business good will is defined as intangible value created by a business which may be converted into tangible value. The value of good will is directly influenced by the performance of the business. Good will is an honest reflection of the character of a person. When people express their good will, they are expressing trust in their fellow community members and they are communicating respect for them. They are also signaling their fellow community members that “I’m trustworthy. I’m a good person.” Therefore, the value of good will is directly influenced by the performance of community members.
Constant Messaging is expressed through silent communicators used in an employment interview. It is expressed in the workplace via a quiet storm of silent communication aimed at creating a consistent culture or a consistent performance or a consistent presentation to customers and prospects. Constant Messaging is also used in the school environment, from middle school through college, to help youngsters discover their own genius and their own communication styles, as well as to build awareness of perceptions of others who are observing students’ behavior and making judgments about them.
I am in your head by design and I am in your head by observation of you. I am in your head and I am making judgments about who you are as a person and whether I want to get to know you better. Constant Messaging as a component of the Outfluence communication model is a powerful force in your life. I am in your head.
Do you know what your constant messages are communicating about you? We can tell you. Kay Betz, MBA, co-founder of Outfluence, LLC, is an expert in the practice of Constant Messaging. Call 888-881-1660 or e-mail info@outfluence.com to schedule a comprehensive workshop for your organization with Kay. Alternatively, contact Al at al.betz@outfluence.com to schedule a 30-minute coaching session with him. In 30 minutes Al will use his expertise as the creator of Outfluence to evaluate your Constant Messaging status and suggest methods to improve it.
